Geodis SNCF subsidiary specialized in logistics (transport, messaging, etc.) and employers of more than 30.000 persons wanted to change its internal magazine formula. Two years after the overhaul of Geodis Mag and in the launch of the single brand Geodis, the management of the Communication aims to change the Geodis Mag and internal magazines Trades so that the whole editorial device embodies a coherent internal communication and this from the very first glimpse at the magazines. We proposed a new layout in a smaller and more handy format, we added a lot more picture of their job and the people incarnating it.
Date : 2014Client : GeodisAgency : M&C Saatchi Little StoriesCreative Director : Christophe BurineRejected project